Safeway Insurance Review & Complaints: Auto Insurance

Safeway Insurance is a family-owned and operated insurer, specializing in basic auto insurance policies. Safeway Insurance independent agents are the primary means of communicating with Safeway Insurance customers which means you will not be able to find Safeway car insurance quotes online. However, you can compare your Safeway Insurance rates to other top companies with our free comparison tool below.

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D. Gilson is a writer and author of essays, poetry, and scholarship that explore the relationship between popular culture, literature, sexuality, and memoir. His latest book is Jesus Freak, with Will Stockton, part of Bloomsbury’s 33 1/3 Series. His other books include I Will Say This Exactly One Time and Crush. His first chapbook, Catch & Release, won the 2012 Robin Becker Prize from Seve...

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Written by D. Gilson, PhD
Professor & Published Author D. Gilson, PhD

Leslie Kasperowicz holds a BA in Social Sciences from the University of Winnipeg. She spent several years as a Farmers Insurance CSR, gaining a solid understanding of insurance products including home, life, auto, and commercial and working directly with insurance customers to understand their needs. She has since used that knowledge in her more than ten years as a writer, largely in the insuranc...

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Reviewed by Leslie Kasperowicz
Farmers CSR for 4 Years Leslie Kasperowicz

UPDATED: Jun 1, 2022

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Safeway Insurance

Financial Strength

Safeway Insurance Overview
Key InfoProvider SpecificsSource
Current executivesCEO: Christopher Hidalgo
Chairman, President, Founder: William J. Parrillo
Numbers of employees201 - 500 employeesGlassdoor
Total sales/assets$100 million - $500 million anuallyGlassdoor
HQ address790 Pasquinelli Drive
Westmont, IL 60559-1254
Premiums written$272,778,000NAIC
Loss ratio66.84%NAIC
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Looking for Safeway renters insurance? This Safeway Insurance review will focus on the Illinois-based regional car insurance company offering coverage in several states. Safeway’s auto insurance is family-owned and operated; they promise a more personal, affordable approach to car insurance.

Safeway Insurance also encourages anyone with less than perfect driving records to consider reaching out to their agents for additional coverage options. To find cheap car insurance, you must contact an agent in your area directly to receive rates. Keep in mind that the cheapest option may not always be the best option for your auto insurance needs.

Before beginning this Safeway Insurance Co. review, compare vehicle insurance rates by entering your ZIP code in our free tool above.

Table of Contents

Are Safeway car insurance ratings positive?

You’re trusting an car insurance agency to be there for you during stressful moments like car accidents. It’s important your car insurance company has good customer service ratings and proves to be reliable. Let’s take a look at how Safeway Auto Insurance is rated by some of the leading rating agencies in the country. The following table shows how different agencies graded this company.

Safeway Insurance Company Business Ratings
Rating's AgencySafeway Insurance Ratings
A.M. BestA
Better Business BureauA+
NAIC Complaint Index3.73
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Overall, Safeway Insurance has decent reviews. Keep reading to go into more detail about what these ratings mean.

A.M. Best: On its website, Safeway Insurance Company claims to have an A rating, or excellent, from A.M. Best. Their rating is an indicator of financial stability.

Financial stability from your insurance company is important as it proves they will be able to cover any claims you may need to file.

You want to feel safe knowing your insurer can protect you if an accident occurs. According to A.M. Best’s rating, Safeway Insurance will be able to do that for you.

Better Business Bureau (BBB): Safeway Insurance has an A+ rating with the Better Business Bureau (BBB), with a total of 38 complaints on file in the past three years – not a high number for a company of this size.

They have been accredited since 1997. Thirteen customer reviews have been left on the BBB page, all of which are negative. They cite claims denial and problems with customer service.

Besides the negative customer reviews, the A+ rating from BBB is a positive sign and proves this insurance agency is worth looking into if they best fit your individual needs.

NAIC Complaint Index

The NAIC Complaint index collects complaint data from customers across the country. For the year 2019, Safeway Insurance has a complaint index of 3.73, higher than the national complaint index which is set at a base level of 1.00 for easier consumer comparison.

The major complaints consumers have with Safeway Insurance are related to customer service and filing claims. While customer reviews often need to be taken with a grain of salt, they are a good peek into what it’s like being a customer for a specific company.

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What is the car insurance history of Safeway Auto?

Safeway Insurance Group was founded in 1959 and advertises itself as the largest privately-owned family-run insurance company in the United States. Its founder, William J, Parillo, still acts as President and Chairman for the company, while his brother is a major shareholder.

The company previously offered home insurance but sold off its property branch, Safeway Property Insurance, in 2015 to Florida Specialty Holdings. The company withdrew from Florida at the same time and now offers no coverage in that state.

What is Safeway Insurance’s market share?

Safeway Insurance Company is a relatively small company, especially compared to the top ten leading insurance companies that control most of the market share in the car insurance industry. According to the NAIC, Safeway Insurance’s market share in 2018 was 0.19 percent. Take a look at their market share rates over the past four years.

Safeway Insurance Market Share by Year
YearSafeway Insurance
Market Share
20180.18 %
20170.19 %
20160.19 %
20150.18 %
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While they don’t control a large portion of the market, they do hold on to a steady amount year after year. They’ve proven to be consistent with their business, which is always a good sign for consumers.

What is Safeway Insurance’s position for the future?

While Safeway Insurance  Company is a small company compared to more mainstream brands, they have decent ratings and have held on to a humble but steady amount of the market share over the past decade.

The services they provide to higher risk drivers makes them a worthwhile company to seek out if you have a poor credit history or a rocky driving history. They may be able to offer you the best insurance company for your budget.

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How is Safeway Insurance’s online presence?

While Safeway has a website, they operate through independent agents and do not offer any online quoting. They are advertised as a budget insurance company, so we would anticipate that they offer reasonable rates compared to the average cost, particularly since their policies are very basic.

Safeway Insurance also has a Facebook page and a Twitter account. Otherwise, their online presence is minimal.

Does Safeway Insurance have commercials?

Safeway Insurance has very few commercials, most of which were aired around 2009 and 2010. Their commercials were often bilingual, allowing the company to reach out to a broader American audience.

What do Safeway Insurance employees have to say?

According to Glassdoor, employees rate working at Safeway Insurance as three out of five stars. However, there have only been 16 reviews. Considering there are between two hundred and five hundred Safeway employees, the limited number of reviews should be taken with a grain of salt.

Never be afraid to ask questions, choosing the right insurance company is important. If you’re requesting quotes from Safeway Insurance, do not hesitate to ask about employee satisfaction.

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Are Safeway car insurance rates cheap?

If you’re looking for cheap car insurance rates from Safeway Insurance, you’re going to have to contact an agent in your area directly for quotes. The company does not provide free online quotes for potential clients.

However, they do claim to offer competitive rates for people with no driving experience in the United States and people with poor driving records.

What is Safeway Insurance availability & rates by state?

Safeway Insurance is only available in 12 different states. Take a look at the following list, is Safeway Insurance available where you live? If so, it may be worth reaching out to one of their independent agents.

  • Alabama
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Georgia
  • Illinois
  • Louisiana
  • Mississippi
  • New Mexico
  • Tennessee
  • Texas

As we already mentioned, you must reach out directly to a Safeway Auto Insurance representative for auto insurance quotes and coverage options. You can search for nearby agencies on their website, and reach out to them directly for information about rates.

How does Safeway Insurance compare with the top five companies by market share?

Market share refers to how much of an available industry a certain company controls. The more market share a company has, the larger and more profitable they are.

Safeway Insurance is not a large auto insurance company compared to more recognizable brands like Geico, Progressive, or Allstate. However, that does not mean Safeway cannot offer competitive rates.

Check out the average rates from the top five insurance companies by market share in the twelve states where Safeway Insurance is available.

Safeway Car Insurance Competitor Rates by State
StatesAverage Annual
Car Insurance Rates
Average Allstate RatesAverage Geico RatesAverage Progressive RatesAverage State Farm RatesAverage USAA Rates
New Mexico$3,463.64$4,200.65$4,458.30$3,119.18$2,340.66$2,296.77
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After you’ve received your quote from one of Safeway’s independent agents, refer to this table to see how it compares to these top competitors.

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What is the average Safeway Insurance male vs. female car insurance rates?

Average rates by gender from Safeway Insurance are not readily available, however, take a look at the average rates people pay from Safeway’s leading competitors to compare how your quote holds up.

Safeway Car Insurance Competitor Average Annual Rates by Gender and Age
CompaniesMarried 60-Year-Old FemaleMarried 60-Year-Old Male RatesMarried 35-Year-Old Female RatesMarried 35-Year-Old Male RatesSingle 25-Year-Old Female RatesSingle 25-Year-Old Male RatesSingle 17-Year-Old Female RatesSingle 17-Year-Old Male Rates
State Farm$1,873.89$1,873.89$2,081.72$2,081.72$2,335.96$2,554.56$5,953.88$7,324.34
American Family$1,992.92$2,014.38$2,202.70$2,224.31$2,288.65$2,694.72$5,996.50$8,130.50
Liberty Mutual$3,445.00$3,680.53$3,802.77$3,856.84$3,959.67$4,503.13$11,621.01$13,718.69
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Is the quote you received from a Safeway Auto Insurance agent competitive compared to these other agencies? Keep in mind, if you live in California, your gender will not be used as a determining factor for your auto insurance rates.

What are Safeway Insurance rates for commuting?

Specific commuter rates from Safeway Insurance may not be available, but we’ve pulled the average amounts people pay based on their commute length in most of the states where Safeway Insurance provides coverage. Find your state’s average rate below.

Average Annual Car Insurance Rates by Commute in States where Safeway Insurance is Available
StatesAverage Annual Rates for
10 Miles Commute
6000 Annual Mileage
Average Annual Rates for
25 Miles Commute
12000 Annual Mileage
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Compare the rate you received from a Safeway agent to these numbers to ensure you’re getting your cheapest insurance.

What are Safeway Insurance rates based on coverage levels?

Sometimes it’s better to invest in an auto insurance policy with more comprehensive coverage. Maybe you live in a state with severe weather or want to protect the investment you made on your brand new car? Whatever the reason, extra coverage does not have to break the bank.

Ask about different coverage options from your Safeway Insurance agent. After you get your quote, compare it to the average rates people pay for different coverage levels in some of the states where Safeway Insurance is available. The details are in the table below.

Average Annual Car Insurance Rates by Coverage in States where Safeway Insurance is Available
StatesAverage Annual Rates for Low CoverageAverage Annual Rates for Medium CoverageAverage Annual Rates for High Coverage
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More comprehensive coverage does not have to cost an excessive amount. You can protect yourself and your vehicle without paying an arm and a leg.

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What are Safeway Insurance rates based on credit history?

Do you know your credit score? Credit history has a huge impact on what you pay for car insurance. Check out what people pay on average based on their credit history in a few states where Safeway Insurance is available.

Average Annual Car Insurance Rates by Credit History in States where Safeway Insurance is Available
StatesAverage Annual Rates with Good CreditAverage Annual Rates with Fair CreditAverage Annual Rates with Poor Credit
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Does your quote from Safeway compare to these average rates? If not, it may be time for some comparison shopping.

What are Safeway Auto Insurance rates based on driving record?

Another determining factor for your car insurance costs is your driving record. In most of the states where Safeway Insurance is available, these are the averages people are paying based on their driving records.

Average Annual Car Insurance Rates by Driving Record in States where Safeway Insurance is Available
StatesAverage Annual Rates with Clean RecordAverage Annual Rates with 1 AccidentAverage Annual Rates with 1 DUIAverage Annual Rates with 1 speeding violation
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Maintaining a clean driving record is always a best practice. A single driving incident can increase your rates by hundreds of dollars annually. A serious offense, like a DUI, may increase your payment by up to one thousand dollars.

While Safeway Insurance does not advertise any safe driving discounts, they do encourage people with poor driving histories to reach out to them for a quote. High-risk drivers with many offenses may get turned away by other leading commercial companies.

If this sounds like something you’ve experienced, a group like Safeway Insurance may be just the right fit.

What Safeway car insurance coverages are offered?

Safeway offers very basic auto insurance coverage options. They provide standard coverage for vehicle repairs, medical coverage, and will help you abide by specific state auto insurance laws.

On their website, they also say they can cover vehicle thefts, legal actions resulting from an accident, and can provide you with protection if you are ever in a collision with an uninsured driver. We’ve also discussed that Safeway Insurance will provide coverage for drivers with imperfect driving records or no prior experience driving in the United States.

Safeway Insurance may be a good option for high-risk drivers who have trouble receiving coverage from more mainstream companies.

For some drivers, Safeway Insurance may be the best option available. Remember, you must reach out directly to a Safeway Insurance agent to receive a quote.

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What are Safeway Insurance’s bundling options?

Safeway Insurance does not offer any bundling options at this time. Their focus seems to be primarily on very basic auto insurance coverage and coverage for high-risk drivers.

What are Discounts Offered by Safeway Insurance?

Safeway Insurance does not offer or advertise any insurance discounts or offer any on their website. They claim to be a straightforward, affordable option for basic car insurance needs.

What programs are available from Safeway Insurance?

The only program available through Safeway Insurance is auto insurance policies. They primarily focus on personal policies for individuals or families, not commercial auto insurance used for business purposes.

How do you cancel your Safeway car insurance policy?

To cancel your car insurance policy through Safeway, you must contact your agent directly and they will walk you through the process. Before accepting an offer from Safeway, be sure to ask your agent about their cancellation policy. Check if there is a cancellation fee or any type of refund.

You may also want to ask them when you will able to cancel the policy. It is always better to have this information ahead of time before signing your name to anything.

How do I make a Safeway Auto Insurance claim?

On their website, Safeway provides users with a checklist of what to do if you’ve been in an accident. You must call the company directly to file a claim.

How easy is making a claim?

Making a claim through Safeway Insurance should be as easy as calling their number and providing them with relevant information about your driving incident.

The simple checklist they include on their website is easy to follow and provides clear directions for what to do after you’ve been involved in an accident. That can help takes some of the pressure off of you when involved in such a high-tension situation.

That being said, the website’s claims page seems to be out of date. The page instructs policyholders to choose their nearest local office from a list of agents; unfortunately, there is no such list on the page.

How many premiums are written by Safeway Insurance?

The number of premiums written by an insurance company indicates the level of growth of a company. The more premiums a company has written, the more business they are doing.

Check out Safeway Insurance’s number of written premiums between 2015 to 2018.

Safeway Insurance Premiums Written by Year
YearNumber of Premiums Written
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Safeway Insurance has had a steady growth of written premiums, which is an indicator of success.

What is the loss ratio of Safeway Insurance?

In the insurance world, a loss ratio is the ratio of losses to premiums earned.

In other words, the difference between premiums earned versus claims the company has paid. Typically, anything between 60-70 percent is thought to be the industry standard. Take a look at the loss ratios for Safeway Insurance over the past four years.

Safeway Insurance Loss Ratio by Year
YearLoss Ratio
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If loss ratios are very high, that can be a sign of financial distress for the insurance agency. Safeway Insurance’s loss ratio has stayed in a relatively safe zone, indicating that they are a reliable financial entity.

How is the design of Safeway Insurance car insurance website/app?

Car insurance companies have started using both websites and phone apps to help make things easier for the consumer. Some companies let you store your insurance information in your app rather than on a physical card.

Applications are also a convenient way to pay your auto insurance bills and track a claim. However, Safeway does not use a phone app for their services.

They do, however, have a website and many local offices across the twelve states they provide services in.


The Safeway website looks dated, and it can be difficult to find basic information, like the right claims phone number for your agent. If you choose to use Safeway Insurance, it’s probably a good idea to always keep your insurance card handy.

How easily can you find answers?

Finding answers on the Safeway web page quickly gets confusing. While their website does translate okay between a desktop computer and a phone, it takes a lot of guessing and clicking to find what you need.

For example, the claims page does not have the actual claims number listed on it. See what we mean in the image below.

Safeway Insurance Website Claim Tips

Clicking on the Accident Tips or Auto FAQs blue buttons just reloads the same screen, still with no number. In order to find the actual number to call to file a claim, you need to select Accident Tips in the website’s upper right toolbar, not the blue-button on the bottom of the claims page.

You can see the toolbar in the next image.

Safeway Insurance Online Claims Page

On the Accident Tips page of the website, there is a toll-free claim phone number listed with no indication that it is specific to any one state. It is not stated what the hours of operation are for this number. See the image below.

Safeway Insurance Website Claims Car Accident Tips

Trying to reach a Safeway Auto claims adjuster? Locating the right page on their website with the appropriate claims number is incredibly difficult. Doing this directly after experiencing an automobile accident would be incredibly frustrating.

Is the design a plus or minus?

Overall, the website is disjointed and confusing. The last thing you want to deal with after a car accident is a messy webpage. A clear, concise claims page that outlines where to direct claims and lists all options would be a good upgrade for this company’s site.

What are the pros & cons?

For pros, Safeway appears to have some decent reviews from BBB and A.M. Best. They also offer coverage for higher-risk drivers who need the peace of mind of having insurance, but are having difficulty receiving quotes from more mainstream companies.

That being said, unfortunately, the wide range of cons seem to outweigh the pros. The website is messy and hard to follow, and you must contact an agent directly to receive any sort of information about rates.

What’s the Bottom Line?

Safeway does not appear to bring in a lot of business through online searches; we found very limited information on a dated and poorly organized website.

Without details on the policies, it is hard to determine what kind of value they offer. With all of the negative reviews from customers about their customer service experiences, a high customer complaint ratio, and various claims complaints, that leaves us recommending that drivers look elsewhere for their auto insurance.

Frequently Asked Questions

Now you’re an expert on all there is to know about Safeway. Refer back to this guide as much as needed while comparison shopping for your best rates. For more information, check out our frequently asked questions below.

How good is Safeway Insurance?

Safeway claims to sell affordable auto insurance for the entire family. If you have a rocky driving history or no experience driving in the United States, it might be worth reaching out to one of their independent agents for a quote on minimum coverage and more comprehensive policy options for your situation.

Does Safeway Insurance have a grace period?

Safeway has a small grace period for late payments, however, you may still be required to pay a late fee. Reach out to your independent agent for more details.

What time does Safeway open?

Safeway Insurance opens at different times depending on your location. Contact your local Safeway Insurance licensed agent for details about their office’s hours of operation.

Does Safeway cover rental cars?

Safeway Insurance does not state that they cover rental cars, however for more detailed information about specific Safeway Auto service options, reach out to their independent insurance agent nearest to you.

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