InsureMax Insurance Company Review & Complaints: Auto Insurance

Our InsureMax Insurance Company review has the latest on its availability and insurance products. InsureMax Insurance Company claims are gone since AssuranceAmerica absorbed the company in 2017. The InsureMax Insurance Company rating remains A+ with the Better Business Bureau, but the AssuranceAmerica rating is only a B. Most InsureMax Insurance Company reviews refer customers back to the AssuranceAmerica site, but information is hard to find. Learn more.

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Eric Stauffer is a former insurance agent and banker turned consumer advocate. His priority is to help educate individuals and families about the different types of insurance they need, and assist them in finding the best place to get it.

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Written by Eric Stauffer
Founder & Former Insurance Agent Eric Stauffer

Leslie Kasperowicz holds a BA in Social Sciences from the University of Winnipeg. She spent several years as a Farmers Insurance CSR, gaining a solid understanding of insurance products including home, life, auto, and commercial and working directly with insurance customers to understand their needs. She has since used that knowledge in her more than ten years as a writer, largely in the insuranc...

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Reviewed by Leslie Kasperowicz
Farmers CSR for 4 Years Leslie Kasperowicz

UPDATED: May 16, 2022

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InsureMax Insurance Company

Financial Strength

Do you want to know more about InsureMax? Read our InsureMax review to get the latest on InsureMax. We can tell you why InsureMax Insurance Company claims have stopped and other details about the small Indiana car insurance company.

InsureMax was a non-standard auto insurer operating in Indiana until 2015 when it went out of business. After the announcement of the closure, InsureMax was acquired and absorbed by AssuranceAmerica Insurance.

Read on to learn more about InsureMax If you want to get more options on your insurance premium, enter your ZIP code in the FREE comparison tool above for affordable car insurance rates to compare to InsureMax Insurance Company. Is InsureMax the right car insurer for you? Read on to find out.

What is InsureMax?

InsureMax was founded in 1998 in Newburgh, Indiana, and served mainly the non-standard auto insurance market. In 2015, the insurer announced it would be closing its doors and no longer writing new business, with all existing companies to be non-renewed.

AssuranceAmerica auto insurance company, a business out of Atlanta, GA, acquired InsureMax and appears to have absorbed it entirely in 2017. There’s no trace InsureMax Insurance Company in Atlanta, GA, but AssuranceAmerica Insurance Company is in Atlanta, GA, and some parts of Florida.

The InsureMax website now redirects to the AssuranceAmerica car insurance website. The site makes no mention of the previous brand except that it is still in the URL (the site is mirrored from the AssuranceAmerica URL). We were able to locate documents online about the acquisition to confirm the change.

InsureMax customer service number has been disbanded since the company was obtained by AssuranceAmerica Insurance Company.

AssuranceAmerica is also a non-standard auto insurer active in 10 states and licensed in several others. Interestingly, the company also lists its formation date as 1998. AssuranceAmerica includes an insurance company as well as a general managing agency.

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What auto insurance products are offered?

The AssuranceAmerica website states that they offer non-standard auto insurance, but it does not provide any policy information or details.

Non-standard auto insurance is aimed at drivers that are unable to obtain insurance on the standard market, usually due to a poor driving record but in some cases due to bad credit, an international driving license, or other factors.

AssuranceAmerica auto insurance is also known as Assure auto insurance, Assure car insurance (or Assured car insurance), and AAIC Insurance.

Many insurance companies write non-standard policies as state legal minimum bare-bones policies; this is often due to the cost associated with higher risk drivers. In most cases, full coverage is also available, but again, it tends to be very expensive.

Who are AssuranceAmerica’s Affiliated Companies?

AssuranceAmerica’s family of affiliated companies include: AssuranceAmerica Corporation; AssuranceAmerica Managing General Agency, LLC; AssuranceAmerica Insurance Company; InsureMax Insurance Company; and Trustway Services, LLC.

What are InsureMax rates?

There is an online quoting option that redirects to a third-party website, Trustway Insurance. The insurer does not offer coverage in our usual sample state, California, so we attempted to run a Trustway quote (InsureMax quote) in its headquarters ZIP code in Atlanta. Although the insurer ostensibly had coverage there, we were told it was unavailable.

We made a third attempt using a Texas ZIP code, another state in which the insurer is active, but again we got the same result.

When you can’t find sample car insurance rates, try out the National Association of Insurance Commissioners (NAIC) for details. The organization reports the average auto insurance rates each year. Here’s the latest report on the average auto insurance rates based on coverage type.

U.S. Average Car Insurance Rates by Coverage Type
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Comprehensive coverage is usually the cheapest coverage, according to the NAIC. However, everyone who drives is required to have liability auto insurance. Full coverage car insurance is liability, collision, and comprehensive combined.

Find cheap car insurance right now by entering your ZIP code in the FREE online quote tool below.

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How are claims processed?

If you’re looking for the InsureMax Insurance Company claims phone number, we have bad news. Since the company liquidated in 2017, the InsureMax Insurance Company phone number no longer exists.

Claims information is not offered on the AssuranceAmerica website. The site does offer contact information, including a toll-free customer service number, but there is no mention of where claims should be explicitly directed.

What are the ratings and consumer reviews?

There is still a Better Business Bureau (BBB) page active under the InsureMax name. The rating there is an A+, with two complaints in the past three years. Not surprisingly, the most recent complaint is from 2016, shortly after non-renewals have begun.

AssuranceAmerica has a financial stability  rating of  a B with the BBB, with six complaints on file in the past three years. One was closed in the past 12 months.

Ratings used to calculate the ICS include Financial Strength Ratings from A.M. Best, Standard & Poor’s, Moody’s, and Fitch; J.D. Power ratings; Consumer Reports customer satisfaction surveys and customer complaints; mobile app reviews; and user-generated company reviews.

There is a Yelp page for AssuranceAmerica with seven reviews, all one-star and malicious.

What is the bottom line?

InsureMax, as a brand and an independent company, no longer exists and has been brought under the AssuranceAmerica name and there is no InsureMax insurance co phone number.

We found information on this company to be confusing and difficult to locate, and the use of multiple URLs and third-party quoting further confusing. Search engines show results like “Assurance America Insurance login” and “Insuremax phone number,” but they’re not functional. Non-standard autos can be a challenging market, but there are better options out there.

Before we go, let’s answer a few questions that appear on search engines on the internet that you may have come across. These questions will add to what you know about InsureMax, and the answers will give you more confidence in selecting an insurance provider.

Are you ready to look for the best insurance companies outside the InsureMax Insurance Company review? Do you want to buy InsureMax Insurance Company car insurance or compare those prices with others?

Before you buy car insurance, enter your ZIP code in the FREE comparison tool below for reasonable car insurance quotes in your area. Which car insurance company is for you? Find out now.

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