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InsureMax Insurance Company Review

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Eric Stauffer is a former insurance agent and banker turned consumer advocate. His priority is to help educate individuals and families about the different types of insurance they need, and assist them in finding the best...

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UPDATED: Nov 30, 2018

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InsureMax Insurance Company
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Insuremax Insurance Company was a non-standard auto insurer operating in the state of Indiana until 2015, when it went out of business. After the announcement of the closure, InsureMax was acquired and absorbed by AssuranceAmerica Insurance Company.

About Insuremax

Insuremax was founded in 1998 in Newburgh, Indiana, and served mainly the non-standard auto insurance market. In 2015, the company announced it would be closing its doors and no longer writing new business, with all existing business to be non-renewed.

In 2017, AssuranceAmerica, an insurance company out of Atlanta, GA, acquired Insuremax and appears to have absorbed it entirely. The Insuremax website now redirects to AssuranceAmerica, and the site makes no mention of the previous brand except that the name is still in the URL (the site is mirrored from the AssuranceAmerica URL). We were able to locate documents online pertaining to the acquisition to confirm the change.

AssuranceAmerica is also a non-standard auto insurer active in 10 states and licensed in several others. Interestingly, the company also lists its formation date as 1998. AssuranceAmerica includes an insurance company as well as a managing general agency.

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Auto Insurance Products

The AssuranceAmerica website states that they offer non-standard auto insurance, but it does not provide any policy information or details.

Non-standard auto insurance is aimed at drivers that are unable to obtain insurance on the standard market, usually due to a poor driving record but in some cases due to bad credit, an international driving license, or other factors.

Many insurance companies write non-standard policies as state legal minimum bare bones policies; this is often due to the cost associated with higher risk drivers. In most cases, full coverage is also available but again tends to be very expensive.


There is an online quoting option that redirects to a third-party website, Trustway Insurance. The company does not offer coverage in our usual sample state, California, so we attempted to run a quote in the company’s headquarters zip code in Atlanta. Although the company ostensibly has coverage there, we were told it was unavailable.

We made a third attempt using a Texas zip code, another state in which the company is active, but again we were returned the same result.


Claims information is not offered on the AssuranceAmerica website. The site does offer contact information including a toll-free customer service number, but there is no mention of where claims should be directed specifically.

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Ratings and Consumer Reviews

There is still a Better Business Bureau (BBB) page active under the Insuremax name. The rating there is an A+, with two complaints in the past three years. Not surprisingly, the most recent complaint is from 2016, shortly after non-renewals were begun.

AssuranceAmerica has a B rating with the BBB, with six complaints on file in the past three years, one of which was closed in the past 12 months.

There is a Yelp page for AssuranceAmerica with a total of seven reviews, all one-star and negative in nature.

The Bottom Line

Insuremax as a brand and as an independent company no longer exists, and has been brought under the AssuranceAmerica name. We found information on this company to be confusing and difficult to locate, and the use of multiple URLs and third party quoting further confusing. Non-standard auto can be a difficult market, but there are better options out there to choose from.

For a list of companies that we recommend, visit our Best Insurance Companies page.

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About Eric Stauffer

Author: Eric StaufferI am a former insurance agent and banker turned consumer advocate. My priority is to help educate individuals and families about the different types of insurance they need, and assist them in finding the best place to get it.

1 Comment

  1. The price may be good, but buyer beware, you will pay out more in the long run. Their tow pkg reimbursement is 10.00 per day when most tow companies charge 40-50 dollars a day, this is money out of pocket that you will have to spend while you waite for their check to come. They will give you a low ball estimate on the damages on your car, the best part is your claims rep you have to leave a message and you might get a call back that same day very impersonal company. If you want insurance companies that care State Farm is the way to go, if you have to file a claim all you have to do is call your agent and they will do the rest no worries. With this company the stress is not worth it plus state farm pays the tow up front.


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