Great American Insurance Group Review

Premium Price
Claims Process
Consumer Feedback
Financial Strength
Products  |  Price  |  Claims  |  Complaints  |  Financials  |  Bottom Line

Great American Insurance Group Summary

A subsidiary of American Financial Group, Inc. (AFG), Great American Insurance Group is headquartered in Cincinnati, Ohio. The company traces its roots back to 1872 with the founding of the German-American Insurance company in New York. Its property and casualty group is made up of 30 specialty insurance divisions that focus on customized commercial products and services for businesses. Its business coverage is available in multiple states with more than 100 offices throughout the country.

In June, AFG promoted Jeffrey A. Cruey to Divisional President of Great American Insurance Group.

With products sold through the company’s individual divisions, Great American insurance prides itself on providing personalized service to its customers across a wide selection of business niches.

Insurance Products

Great American Insurance can offer broad coverage for elements such as commercial auto, inland marine, general liability, and professional service liability. Its strengths are in custom solutions for:

  • Agricultural-related insurance covering crops, forestry, fishing, livestock, and equine mortality.
  • Communication and media including telecommunications, video, and Internet.
  • Education and social service businesses.
  • Construction, including contractors, subcontractors, specialty contractors, suppliers, architects, and engineers.
  • Healthcare, nursing, medical, and dental services.
  • Amusement, recreation, restaurants, and lodging.
  • Manufactured goods, wholesaling, transportation, retail trades, and repair and parking services.
  • Membership organizations and associations, museums, art galleries, and botanical and the zoological gardens.
  • Professional services from legal to research to management and a separate division servicing just the financial institution service industries such as banking, insurance, and real estate.

As part of its goal to offer multiple financial products to customers, Great American also offers annuities, loans and surety bonds, and supplemental unemployment and worker’s compensation insurance.

Great American Insurance Rates

Quote Test Results
Rate Test Details

Because Great American Insurance sells through independent agents who deal with their various specialty divisions, prices and premiums can vary greatly based on circumstances. Great American does not offer any online quoting options.


To make claims, customers must contact their agent or use a division-specific claims contact phone number listed on their website.

Consumer Research and Complaints

Great American insurance is not accredited by the Better Business Bureau. The BBB gives it a rating of A+. Only 18 complaints have been filed with BBB in the last three years; eight were closed in the last 12 months. Two-thirds of the total complaints were product/service issues. Three were guarantee/warranty issues, and three were advertising/sales issues.

Financial Strength

Rating CompanyGradeFinancial Outlook
AM BestA+Stable

Bottom Line

Great American Insurance is a specialized business insurance company that can provide a unique set of coverages. Companies looking for very specific insurance protection may find Great American a good fit for their needs. They are located all over the country, and can provide protection for small and medium-sized businesses as well.

There are a lot of complaints regarding their health and worker’s compensation insurance, many of which appear to have come from company employees who have the coverage. The main issues are related to billing and claims being denied.

If you have a business that needs specialty insurance coverage, Great American is a good company to check out. They provide a number of different solutions that could be a good fit for a unique business.

Companies looking for workers compensation or health insurance for their employees may want to dig a little deeperl before signing up with Great American, since there are a lot of complaints regarding these programs.

For a list of companies that we recommend, visit our Best Insurance Companies page.

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Review Information

Eric Stauffer
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Great American Insurance
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