D. Gilson is a writer and author of essays, poetry, and scholarship that explore the relationship between popular culture, literature, sexuality, and memoir. His latest book is Jesus Freak, with Will Stockton, part of Bloomsbury’s 33 1/3 Series. His other books include I Will Say This Exactly One Time and Crush. His first chapbook, Catch & Release, won the 2012 Robin Becker Prize from Seve...

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Leslie Kasperowicz holds a BA in Social Sciences from the University of Winnipeg. She spent several years as a Farmers Insurance CSR, gaining a solid understanding of insurance products including home, life, auto, and commercial and working directly with insurance customers to understand their needs. She has since used that knowledge in her more than ten years as a writer, largely in the insuranc...

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Reviewed by Leslie Kasperowicz
Farmers CSR for 4 Years

UPDATED: Dec 7, 2020

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Farm Family Insurance

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Farm Family Insurance is a regional insurer in the Northeast and Atlantic states offering a range of property and casualty insurance. They offer coverage for both personal and business interests.

What is Farm Family?

Headquartered in Glenmont, NY, Farm Family has been in operation since 1950. Their focus is mostly on rural and suburban customers, offering products that meet the needs of these particular communities, such as agribusiness, country estate, and equine insurance coverage.

Farm Family is a subsidiary of American National Insurance Company, which acquired them in 2001. They operate in the Northeast and Great Atlantic region of the United States, selling their products through local agents.

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What Products Does Farm Family Offer?

Farm Family offers a good range of insurance options, including the big three in personal insurance – auto insurance, home insurance, and life insurance – and a variety of business and specialty policies. The website offers only a basic overview of the policies available and directs customers to contact an agent for details.

Auto Insurance

The company offers comprehensive auto insurance with all of the legal requirements covered as well as the most common options for add-on coverage. Options include full coverage (comprehensive coverage and collision coverage), towing and labor, and rental reimbursement coverage.

Home Insurance

The Farm Family Home Safe and Sound is the standard homeowner’s insurance policy that covers the structure, outbuildings, personal property, and liability. It is also available in three levels of the Signature Series. These levels are Silver, Gold, and Platinum, each offering an increased level of homeowners coverage. Package policies can be personalized with endorsements for things like identity theft, increased limits on valuable items, and more.

The insurer also offers insurance options specifically designed for the needs of renters and for condo owners, with more emphasis on personal property and liability.

Life Insurance

Farm Family offers several types of life insurance.

Their Signature term life insurance policy has term lengths ranging from 10 to 30 years. Policies are renewable and convertible. They also offer an Annual Renewable Term policy that can be renewed every year as needed.

They also have a selection of whole life insurance with various payment terms. The Paid Up at 65 or Paid Up at 95 plans offer permanent coverage with different premium amounts that determine when the policy is paid in full. Both also have cash accumulation accounts. There is also a Paid Up at 100 plan option. Finally, there is a single premium whole life plan in which a one-time premium payment is made and the policy is then considered paid up.

Farm Family also has a range of annuity options to create a steady income for retirement. The options are Single Premium Deferred, Single Premium Immediate, and Flexible Premium Deferred.

Business Insurance

Farm Family writes coverage for a number of different business needs. Options include:

Specialty Coverage

Among the specialty policies offered by Farm Family are Country Estate insurance, which is a specific type of homeowner’s coverage designed for larger properties, collector car insurance, and recreational vehicles including boats, motorcycles, and RVs.

Are the Rates Competitive?

The company offers online quoting for standard and classic car coverage. The quoting system requires a great deal of personal information, which may put some insurance customers off from using it.

Because Farm Family does not offer coverage in our sample rate zip codes, we are unable to provide a rate comparison to other companies. However, as an agent-based insurer in a small regional area, we would not expect them to compete on premiums alone. Companies like Farm Family tend to rely on the promise of excellent, personal service to add value to insurance premiums that are often a bit higher than the national direct competitors.

How Do Customers File Claims?

The company does not offer online claims reporting, which is not surprising for this type of company, although with online quoting we do often see that claims are also available.

There is a 24-hour claims filing line that can be used for most types of policy, while Worker’s Comp and life insurance have their own claims lines.

The website does not offer much in the way of detail regarding claims process, aside from promising fast, fair settling of claims.

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Are the Company’s Ratings and Consumer Reviews Positive?

The Better Business Bureau (BBB) lists this company as United Farm Family Insurance, which causes some confusion in an effort to find their file. There are several other pages under the name Farm Family, but this record matches the mailing address on the “Contact Us” page of the Farm Family website. The company has an A+ rating with only one complaint on file in the past three years. Other Farm Family pages may have complaints, but appear to be related to agencies rather than the insurance company directly.

Farm Family does not appear on any of the major review sites, which is not uncommon for a smaller, regional insurance company. Overall, we did not find anything that would raise a red flag over the company’s reputation.

What’s the Bottom Line?

Farm Family is the kind of local company that will interest those who prefer a personal touch to their insurance. They are unlikely to compete dollar for dollar on rates but offer a promise of better customer service and individual attention. They cover most common insurance needs, making their agents a one-stop-shop for personal and even business coverage. For those in their service area, they are well worth a closer look.

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