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The business is headquartered in Norwich, Connecticut, and policies are available in just three states:
- Rhode Island
Despite this small geographic size, NLC manages to hold a significant amount of ground in the insurance industry, with more than $65 million in written premiums.
The company’s largest product is private homeowners insurance, which accounts for about half of all policies sold. Other products, like commercial insurance and personal auto insurance, make up the rest. Policies are sold through independent agencies in each of the three covered states.
Judging from the company’s bare-bones website, it seems clear that most of the company’s contact with its customers is mediated through agencies. The site is clean but sparse, offering little to grab a buyer’s attention, and it can be hard to navigate at times.
Auto Insurance is available to residents of Connecticut and Rhode Island. The company currently does not sell policies in Massachusetts, which is not surprising: Until recently, Massachusetts maintained very tight control over who could sell insurance in the state, and many companies still have not expanded into that area due to state regulations.
If you’re a Rhode Island or Connecticut resident buying insurance from NLC, you can build a policy with a collection of fairly straightforward coverages:
- Collision – Pays for damages to your car when it’s involved in an accident.
- Comprehensive – Pays for damage to your car from vandalism, weather incidents and other non-accident causes.
- Medical Payments Coverage – Pays for some of your medical expenses when you’re involved in an accident.
- Bodily Injury Liability Insurance – Pays for injuries that you cause to another person when you’re responsible for an accident.
- Property Damage Liability – Pays for damages to property that you cause when you’re at-fault in a collision.
- Uninsured/Underinsured Motorist – Pays for damage to your vehicle when involved with someone who either has no insurance, or limited coverage.
Taken together, this bundle of coverages is generally referred to as “full coverage” insurance. You can also choose to carry liability-only, which will allow you to save some money while meeting the minimum state requirements for insurance. Just be aware that your car will not be covered if you cause an accident.
Homeowner’s insurance is one of NLC’s primary products. It’s available to residents in all three states serviced by NLC, and every policy comes standard with a few basic features:
- Protection of the house itself.
- Protection for related structures on the property, up to 10% of the house’s value. For example, a swimming pool, storage shed or detached garage can all be covered as long as their value is below 10% of the house’s overall value.
- Protection of the homeowner’s personal belongings up to 50% of the house’s overall value.
- Loss of use, which provides up to 20% of your coverage limits toward alternate living expenses, like hotel stays and meals eaten out, when your home is rendered unliveable due to a covered loss.
- Personal liability coverage to protect you against lawsuits when someone is injured on your property.
These standard coverages can be modified by adding a few additional or optional enhancements, such as the ability to replace your personal property without depreciation.
When buying homeowners insurance, bear in mind that a policy will only cover damages caused by specific perils. You’ll want to review the perils covered by a policy and ask about adding any additional risks that make sense for your needs as they will sometimes cost more. For example, if you live near water, it may make sense to have flood protection. This is not always included in a standard homeowners policy, and may need to be added separately.
In addition to homeowners coverage, NLC also offers rental and umbrella policies.
Renter’s insurance pays for a person’s personal belongings but not the structure itself.
Umbrella insurance is a special type of liability that protects your assets when you are responsible for injuries or damage to another party. It acts as supplemental coverage to fill in the gaps left by other types of liability coverage.
Although business insurance is not NLC’s primary offering, there are a few types of commercial policies available through the company for multiple industries. These include service industries, food services, motels and apartments, beauty and barber shops, and retail businesses.
NLC policies are sold through agencies, and the website is without the option to purchase a policy or obtain a quote online. Choose “Find an Agent” from the top navigation bar and choose your state and county from the options provided to locate a nearby agency.
The claims number for NLC is the same as its general inquiries number: 860-887-3553, there is also an after hours number available, 866-675-7978, however this line is for emergency claims only requiring immediate assistance, such as towing from the scene of an accident.
New London County Insurance is an old company with a small geographic reach, therefore we were unable to find a lot in the way of reviews available online.
Yelp shows only two reviews, one of which is positive. The popular site gives the company a three-star rating.
Although the company is not accredited on the Better Business Bureau site, they are given a C rating. The BBB lists seven complaints in the last three years, one of which was closed in the last 12 months.
A search on the company also reveals several lawsuits. Two of these were in regards to general liability claims that were denied; one for an uninsured motorist claim with a settlement the insured found too low.
A state audit of the company’s market conduct uncovered a couple of issues, including a lack of internal auditing and a handful of agents selling policies without the appropriate license
Overall, these issues are enough to raise some hesitation about working with the company.
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NLC has a lot of history, but it’s still a fairly obscure company despite being in business over 150 years. It does not go out of its way to reach customers, it seems to lack strong marketing or customer interaction taking place outside of the agencies, and it has been the subject of quite a few complaints. This is not the worst company you could have, but given the number of complaints and the lack of resolution for the ones listed on the Better Business Bureau, I would consider other options as well.
For a list of companies that we recommend, visit our Best Insurance Companies page.